MisterK
Apr 3, 11:25 AM
I loved this ad. The voiceover reminds me of old Hal Riney commercials, where there is a reverence for the product � a person with quiet confidence telling you a "truth". When the message is a simple one, it's easier to tell a compelling story. Here's the message: when you don't notice the tech the experience feels magical.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
There's nothing wrong with this. Magic is what tech is at its finest. Engineers and developers become mired in the details of how to make it work and think that's the important part, and then we get awful commercials boasting specs. When we lift abstractions and technological explanations, the things we do become more fantastic. We don't visit websites, but can see all the knowledge of the world. We don't Skype; we talk face-to-face with distant loved ones. We don't use Photoshop brushes; we create images with our fingers. Why are the details of how that happens the important part?
TBWA are the marketing geniuses that have always done Apple's stuff and I'm glad they saw this nugget of truth in Apple's iPad message. This is what we have to do in the advertising business (yes, I'm in it). I've been lucky enough to work with TBWA and can say that they are the real deal. They are true MadMen who honestly look for the most beautiful truth in the products they are asked to sell and then speak that truth more eloquently than everyone else.
People who identify this as "simply advertising" are missing the point. You're not the smartest kid in the playground when you tell everyone that Santa doesn't exist. The smart ones are the kids enjoying Christmas.
~Shard~
Sep 6, 08:58 AM
Any thoughts - why no Merom?
Apple probably wants to keep the costs of the Mini down, and until prices drop in October on the Core 2 Duos, we likely won't see them in the Mini. Plus, going from Core Solo to Core Duo is a decent enough upgrade for now. Lasty, Apple probably would not update the Mini to Core 2 Duo before the MacBooks/MacBook Pros. :cool:
Apple probably wants to keep the costs of the Mini down, and until prices drop in October on the Core 2 Duos, we likely won't see them in the Mini. Plus, going from Core Solo to Core Duo is a decent enough upgrade for now. Lasty, Apple probably would not update the Mini to Core 2 Duo before the MacBooks/MacBook Pros. :cool:
Consultant
Mar 22, 03:41 PM
I'll buy a 220GB iPod classic. No compression win, if that happens.
FleurDuMal
Jan 1, 06:02 PM
Pfft...they shamefully overlooked my rumour :rolleyes:
diamond.g
Mar 24, 02:07 PM
The GPU can do that, no need for CPU. The CPU is just there to tell the GPU what to crunch assuming no FLAGS were thrown regarding a particular DRM-protected data.
Thunderbolt is just the transmission protocol, there is no actual decode or encode besides what is hard wired at the ports.
Hmm, maybe we are thinking of two different things. How is this going to maintain a protected path? How would Apple keep us from grabbing the stream as it is being sent to the GPU (to be shown on the screen)? That is the part I am thinking of, that is what HDCP/DPCP is supposed to prevent. If we are sending data down the PCIe side then how is it being protected from snooping?
Thunderbolt is just the transmission protocol, there is no actual decode or encode besides what is hard wired at the ports.
Hmm, maybe we are thinking of two different things. How is this going to maintain a protected path? How would Apple keep us from grabbing the stream as it is being sent to the GPU (to be shown on the screen)? That is the part I am thinking of, that is what HDCP/DPCP is supposed to prevent. If we are sending data down the PCIe side then how is it being protected from snooping?
MagnusVonMagnum
Oct 24, 05:22 PM
First off, Consumer Reports makes money by selling subscriptions which means free press is good for them. Sensational popular bad reviews gets them publicity - good reviews get them nothing.
Bullcrap. WTF looks through CR to read bad reports? I look in it to find the BEST performing and quality products, not the worst. I only care about the worst if it was something I was considering at which point I take a much closer look.
Second, the Suzuki Samarai is not a Chinese vehicle - Suzuki is a Japanese company.
I wasn't referring to a specific product, but the fact that most crap comes from China these days (vehicles are one of the few exceptions).
Third, save your political slant for some other forum - we talk tech here - not politics.
Sorry, but EVERYTHING is politics. You cannot discuss economics and manufacturing without bumping into it.
Fourth, hate China much?
I hate their government. They are nuclear armed Communists and Communism goes against most of the things I believe in from all forms of freedom dictatorships. Admittedly corrupt democracies aren't night and day better, but they're still better. You apparently like Communism (so long as it's good for the wallet?)
Fifth, I personally tried to verify Consumer Reports claims in multiple iPhone-4 units to no avail. I'm still holding off for iPhone-5 to save my budget, but all I can say about iPhone-4 is that it's the best phone I've ever seen.
Most people take warnings as warnings. You apparently think the rest of the review (highest rated smart phone ever) doesn't even exist. You'd rather waste your time arguing about a magazine that most people find useful at times.
Bullcrap. WTF looks through CR to read bad reports? I look in it to find the BEST performing and quality products, not the worst. I only care about the worst if it was something I was considering at which point I take a much closer look.
Second, the Suzuki Samarai is not a Chinese vehicle - Suzuki is a Japanese company.
I wasn't referring to a specific product, but the fact that most crap comes from China these days (vehicles are one of the few exceptions).
Third, save your political slant for some other forum - we talk tech here - not politics.
Sorry, but EVERYTHING is politics. You cannot discuss economics and manufacturing without bumping into it.
Fourth, hate China much?
I hate their government. They are nuclear armed Communists and Communism goes against most of the things I believe in from all forms of freedom dictatorships. Admittedly corrupt democracies aren't night and day better, but they're still better. You apparently like Communism (so long as it's good for the wallet?)
Fifth, I personally tried to verify Consumer Reports claims in multiple iPhone-4 units to no avail. I'm still holding off for iPhone-5 to save my budget, but all I can say about iPhone-4 is that it's the best phone I've ever seen.
Most people take warnings as warnings. You apparently think the rest of the review (highest rated smart phone ever) doesn't even exist. You'd rather waste your time arguing about a magazine that most people find useful at times.
Hooka
Jan 13, 05:07 PM
Come on, people!!
In my opinion, their quote, "There's something in the air," is nothing other than an allusion to the fact that they're going to introduce a 3G iPhone. We have all known that this was coming eventually; Jobs even said that the only thing stopping them from introducing it was low battery life.
I would be very surprised if they do any updating to iPhone except for software. The holidays were just around the corner, I doubt Apple will want to give back another $100 bucks to everyone who just bought an iPhone in November or December.
It's going to be a piece of hardware I can guarantee that.
In my opinion, their quote, "There's something in the air," is nothing other than an allusion to the fact that they're going to introduce a 3G iPhone. We have all known that this was coming eventually; Jobs even said that the only thing stopping them from introducing it was low battery life.
I would be very surprised if they do any updating to iPhone except for software. The holidays were just around the corner, I doubt Apple will want to give back another $100 bucks to everyone who just bought an iPhone in November or December.
It's going to be a piece of hardware I can guarantee that.
tipdrill407
Jul 13, 10:53 PM
Put it in the Core 2 Duo Macbook Pro 17" and I'm all over it. Would still like to see if HD-DVD prevails.
Now, I have a plasma hdtv that'll "do" 1080i and a dvd player that can output and upscale (if needed) to 1080i--can I burn 1080i sources and play the BR disk in my dvd player OR will I also need a BR player to view HD video? 25gb per side is a nice chunk o' storage though.
B
You'll neet a blu ray player. A non blu-ray dvd player does not have the correct laser to read a blu ray disc.
Now, I have a plasma hdtv that'll "do" 1080i and a dvd player that can output and upscale (if needed) to 1080i--can I burn 1080i sources and play the BR disk in my dvd player OR will I also need a BR player to view HD video? 25gb per side is a nice chunk o' storage though.
B
You'll neet a blu ray player. A non blu-ray dvd player does not have the correct laser to read a blu ray disc.
Popeye206
May 2, 05:37 PM
So you're saying we should go back to Mac OS Classic cooperative multi-tasking ?
Hello ?
The 80s called, they want their computing paradigms back. Cooperative multi-tasking makes sense on ressource limited architectures. Even the iPhone/iPad like devices are far from "ressource limited". We had pre-emptive multi-tasking on much less capable devices (think 386s with 8 MB of RAM).
LOL! Yeah... and I remember crashing faster than you click your mouse on those systems. Windows 3.0 and 3.1 were a mess. But of course... most things were back then. how far we've come.
Hello ?
The 80s called, they want their computing paradigms back. Cooperative multi-tasking makes sense on ressource limited architectures. Even the iPhone/iPad like devices are far from "ressource limited". We had pre-emptive multi-tasking on much less capable devices (think 386s with 8 MB of RAM).
LOL! Yeah... and I remember crashing faster than you click your mouse on those systems. Windows 3.0 and 3.1 were a mess. But of course... most things were back then. how far we've come.
macgeek18
Feb 21, 07:46 PM
Not concerned with the impending refresh? Or do you plan to return and rebuy post-refresh?
I bought an 08 MacBook Aluminum. So No i'm not concerned or care about the upcoming refresh.
I bought an 08 MacBook Aluminum. So No i'm not concerned or care about the upcoming refresh.
gugy
Sep 1, 12:54 PM
You can already do that. The current iMacs support dual display, just not the 30"
Really? I heard that you can connect and external monitor using a hack software for dual screen support . But it does not support the cinema displays.
I hope I am wrong.:)
Really? I heard that you can connect and external monitor using a hack software for dual screen support . But it does not support the cinema displays.
I hope I am wrong.:)
islanders
Jan 4, 08:28 PM
Use Boot Camp and your Mac is a Windows PC, just like any other (although arguably nicer to look at ;) ). Any "conflicts" will be precisely the same conflicts that you'd get on a PC laptop.
BTW, right-clicking on an Apple notebook is now awesome! The "two-fingers on trackpad" click is great, and actually easier than having two buttons IMO.
NEW YORK, NY - FILE PHOTO:
New York Knicks v Phoenix Suns
Celtics @ New York Knicks,
Swizz Beatz Revamps New York
Lundi, mars 14th, 2011
The New York Knicks#39; Carmelo
the New York Knicks play
BTW, right-clicking on an Apple notebook is now awesome! The "two-fingers on trackpad" click is great, and actually easier than having two buttons IMO.
chubad
Jan 1, 07:16 PM
This year is a tough one so far. Weak rumors at best. Apple has really stepped up the secrecy and plugged the leaks. Like others have said it will either be insanely great or insanely disappointing. To tell you the truth, unless some better sourced rumors surface I think it may very well be a disappointing keynote.:(
I hope I'm wrong.
I hope I'm wrong.
alust2013
Apr 11, 10:15 AM
But I really want an S-2000. :(
YES. I want one of those so bad, especially an '03 or slightly older, before they changed them. Although the newer ones did look better.
YES. I want one of those so bad, especially an '03 or slightly older, before they changed them. Although the newer ones did look better.
LKir
Jun 24, 05:29 AM
We hope, Jobs said - many different iOS products later this year...
iMikeT
Oct 23, 06:19 PM
Wasn't this expected a couple months ago?
supremedesigner
Jul 19, 05:51 PM
What, the analysts weren't even close? I'm shocked. :rolleyes:
analysts always assumed too much!!!!!!!!! :rolleyes:
analysts always assumed too much!!!!!!!!! :rolleyes:
peapody
Nov 28, 08:19 AM
first pair of decent headphones.
grado sr60i
http://www.opticaudio.co.uk/images/Grado%20SR60I-2.jpg
Oh damn just looking at these make me really miss them. Dammit.
Just listed my macbook air 11" on ebay, and picking up this UL20ft from the bay.
12.1-inch 720p (1366x768) display with LED backlighting
Windows 7 Home Premium (64-bit)
Intel Core i3-330UM (1.20GHz)
Intel Graphics Media Accelerator HD integrated graphics
2GB DDR3 RAM 1066MHz
320GB 5400RPM hard drive
802.11b/g/n wireless and Bluetooth
6-cell Li-ion battery (4400mAh, 47Whr)
Weight: 3.3 lbs
Dimensions: 11.8 x 8.4 x 1 inches
Price $450!!!
Will be upgrading the ram to 4gb and the hdd to ssd with stuff I have laying around the house. Should make a great on the go computer alternative to the $1500 "ultimate" 11.6" air.
http://farm5.static.flickr.com/4110/5214035919_fffb1d5fc0.jpg (http://www.flickr.com/photos/heyjuliette/5214035919/)
grado sr60i
http://www.opticaudio.co.uk/images/Grado%20SR60I-2.jpg
Oh damn just looking at these make me really miss them. Dammit.
Just listed my macbook air 11" on ebay, and picking up this UL20ft from the bay.
12.1-inch 720p (1366x768) display with LED backlighting
Windows 7 Home Premium (64-bit)
Intel Core i3-330UM (1.20GHz)
Intel Graphics Media Accelerator HD integrated graphics
2GB DDR3 RAM 1066MHz
320GB 5400RPM hard drive
802.11b/g/n wireless and Bluetooth
6-cell Li-ion battery (4400mAh, 47Whr)
Weight: 3.3 lbs
Dimensions: 11.8 x 8.4 x 1 inches
Price $450!!!
Will be upgrading the ram to 4gb and the hdd to ssd with stuff I have laying around the house. Should make a great on the go computer alternative to the $1500 "ultimate" 11.6" air.
http://farm5.static.flickr.com/4110/5214035919_fffb1d5fc0.jpg (http://www.flickr.com/photos/heyjuliette/5214035919/)
appleboy
Mar 21, 09:22 AM
Thats not the least bit true ! and if you lived in Japan - you would understand. I don't mean to be rude at all. Dell for example has desktops for under 100 000 yen (about $1 200 US)....
eg:Australian Meat for example is cheaper than Japanese Meat....
Most foreign products are cheaper or about the same price as the Japanese product
1200 for a dell they sell for 499 here with a monitor hey are still **** computers though
eg:Australian Meat for example is cheaper than Japanese Meat....
Most foreign products are cheaper or about the same price as the Japanese product
1200 for a dell they sell for 499 here with a monitor hey are still **** computers though
simie
Nov 16, 12:50 PM
http://reviews.zdnet.co.uk/hardware/desktops/0,1000000968,39284700,00.htm
arn
May 2, 04:22 PM
I'm afraid this might be confusing for some users - Launch Pad and iOS like behavior for MAS applications and 'old' way of doing things for none MAS applications ... doesn't sound very consistent - I hope they clean that inconsistency up for the final version.
Perhaps, though I suspect for some people, the MAS will be the only way they interact with apps on the Mac.
arn
Perhaps, though I suspect for some people, the MAS will be the only way they interact with apps on the Mac.
arn
TangoCharlie
Aug 29, 10:31 AM
Is Conroe pin-compatible with the iMac, though? I didn't think it was...and I definitely think that Apple should try to get a Conroe chip in that computer (or else release a mid-sized tower).
The Merom chip is pin compatible with the current iMac CPU, and I believe Apple will release an updated iMac using Merom. Intel is marketting both Merom and Conroe as Core 2 Duo, which is confusing...
The Mac mini will, it seems, get the Core Duo as standard. This is as I predicted a while back. The Mac mini, _will_ eventually get a Core 2 Duo, but not yet.... Apple will want to get the Mac Book Pro and the iMac updated first.
The update to the Mac mini line is more of a Marketting thing.... it allows Apple to boast that it's the only big manufacturer to use dual-core exclusively across the whole line-up.
:)
The Merom chip is pin compatible with the current iMac CPU, and I believe Apple will release an updated iMac using Merom. Intel is marketting both Merom and Conroe as Core 2 Duo, which is confusing...
The Mac mini will, it seems, get the Core Duo as standard. This is as I predicted a while back. The Mac mini, _will_ eventually get a Core 2 Duo, but not yet.... Apple will want to get the Mac Book Pro and the iMac updated first.
The update to the Mac mini line is more of a Marketting thing.... it allows Apple to boast that it's the only big manufacturer to use dual-core exclusively across the whole line-up.
:)
AppleScruff1
Apr 22, 08:53 PM
Wouldn't it be funny if they put Steve in jail?
kingtj
Mar 24, 01:50 PM
They'll need to do something about the power connectors, though.
The last couple times I decided to go with a re-flashed PC version of a graphics card for my Mac Pro, I had to buy special 6-pin power connectors to go between the card and the motherboard since the PC version assumed you had a different type of power connector to use.
When you consider you often need 2 of these cables, typically priced at upwards of $20 each, that can start to make a re-flashed PC version of a given card look a lot less attractive compared to the official Apple version.
i would love to buy an off the shelf gpu for half the price of a mac branded amd card. please let this be true then i will not sell my 2008 macpro
The last couple times I decided to go with a re-flashed PC version of a graphics card for my Mac Pro, I had to buy special 6-pin power connectors to go between the card and the motherboard since the PC version assumed you had a different type of power connector to use.
When you consider you often need 2 of these cables, typically priced at upwards of $20 each, that can start to make a re-flashed PC version of a given card look a lot less attractive compared to the official Apple version.
i would love to buy an off the shelf gpu for half the price of a mac branded amd card. please let this be true then i will not sell my 2008 macpro
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